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<h1>Privacy Policy</h1>
<h2 id="m716">Preamble</h2>
<p>With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").</p>
<p>The terms used are not gender-specific.</p>

<p>Status: May 5, 2026</p><h2>Table of Contents</h2> <ul class="index"><li><a class="index-link" href="#m716">Preamble</a></li><li><a class="index-link" href="#m3">Controller</a></li><li><a class="index-link" href="#mOverview">Overview of processing activities</a></li><li><a class="index-link" href="#m2427">Relevant Legal Bases</a></li><li><a class="index-link" href="#m27">Security Measures</a></li><li><a class="index-link" href="#m25">Transmission of personal data</a></li><li><a class="index-link" href="#m24">International Data Transfers</a></li><li><a class="index-link" href="#m12">General information on data retention and deletion</a></li><li><a class="index-link" href="#m10">Rights of Data Subjects</a></li><li><a class="index-link" href="#m225">Provision of the online offering and web hosting</a></li><li><a class="index-link" href="#m134">Use of Cookies</a></li><li><a class="index-link" href="#m182">Contact and inquiry management</a></li><li><a class="index-link" href="#m15">Amendment and Update</a></li><li><a class="index-link" href="#m42">Definitions of Terms</a></li></ul><h2 id="m3">Controller</h2><p>First Name, Last Name / Company<br>Street, House No.<br>Postal Code, City, Country</p>
<p>Email address: <a href="mailto:vorname.name@beispielsdomain.eu">vorname.name@beispielsdomain.eu</a></p>

<h2 id="mOverview">Overview of processing activities</h2><p>The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.</p><h3>Types of data processed</h3>
<ul><li>Contact data.</li><li>Content data.</li><li>Usage data.</li><li>Meta, communication, and procedural data.</li><li>Log data.</li></ul><h3>Categories of data subjects</h3><ul><li>Communication partners.</li><li>Users.</li></ul><h3>Purposes of processing</h3><ul><li>Communication.</li><li>Security measures.</li><li>Organizational and administrative procedures.</li><li>Feedback.</li><li>Provision of our online offering and user-friendliness.</li><li>Information technology infrastructure.</li></ul><h2 id="m2427">Relevant Legal Bases</h2><p><strong>Relevant Legal Bases under the GDPR: </strong>Below is an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or establishment may apply. Furthermore, if more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.</p>
 <ul><li><strong>Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR)</strong> - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.</li><li><strong>Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR)</strong> - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.</li><li><strong>Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR)</strong> - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.</li></ul><p><strong>National Data Protection Regulations in Germany: </strong>In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Bundesdatenschutzgesetz – BDSG). The BDSG contains, in particular, special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission and automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of individual federal states may apply.</p>

<h2 id="m27">Security Measures</h2><p>In accordance with legal requirements and taking into account the state of the art, the costs of implementation, the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.</p>
<p>Measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.</p>
<p>Securing online connections with TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt information transferred between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.</p>

<h2 id="m25">Transmission of personal data</h2><p>In the course of our processing of personal data, it may happen that these are transferred to or disclosed to other bodies, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.</p>

<h2 id="m24">International Data Transfers</h2><p>Data Processing in Third Countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the scope of using third-party services or disclosing/transferring data to other persons, bodies, or companies (which can be identified by the postal address of the respective provider or if the privacy policy explicitly refers to data transfer to third countries), this always takes place in compliance with legal requirements.</p>
<p>For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. Additionally, we have entered into standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations for the protection of your data.</p>
<p>This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should there be changes within the DPF, the standard contractual clauses will serve as a reliable fallback option. This ensures that your data remains adequately protected at all times, even in the event of political or legal changes.</p>
<p>For individual service providers, we will inform you whether they are DPF-certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the US Department of Commerce website at <a href="https://www.dataprivacyframework.gov/" target="_blank">https://www.dataprivacyframework.gov/</a> (in English).</p>
<p>For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission's information offering: <a href="https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de" target="_blank">https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.</a></p>

<h2 id="m12">General information on data retention and deletion</h2><p>We delete personal data that we process in accordance with legal provisions as soon as underlying consents are revoked or no further legal bases for processing exist. This applies to cases where the original processing purpose ceases to apply or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.</p>
<p>In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.</p>
<p>Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing activities.</p>
<p>If there are multiple specifications for the retention period or deletion periods of data, the longest period always applies. Data that is no longer used for its original purpose but is retained due to legal requirements or other reasons will only be processed for the reasons justifying its retention.</p>
<p>Retention and deletion of data: The following general periods apply to retention and archiving under German law:</p><ul> <li>10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).</li><li>8 years - Booking vouchers, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).</li><li>6 years - Other business documents: received commercial or business letters, reproductions of dispatched commercial or business letters, other documents, insofar as they are relevant for taxation, e.g., hourly wage slips, cost accounting sheets, calculation documents, price markings, but also payroll documents, insofar as they are not already booking vouchers and cash register strips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).</li><li>3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).</li> </ul>
<p>Start of period at the end of the year: If a period does not explicitly start on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships where data is stored, the event triggering the period is the effective date of termination or other cessation of the legal relationship.</p>

<h2 id="m10">Rights of Data Subjects</h2><p>Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, arising in particular from Articles 15 to 21 of the GDPR:</p><ul><li><strong>Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you shall have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.</strong></li><li><strong>Right to withdraw consent:</strong> You have the right to withdraw any consent given at any time.</li><li><strong>Right of access:</strong> You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and further information and a copy of the data in accordance with legal requirements.</li><li><strong>Right to rectification:</strong> You have the right, in accordance with legal requirements, to demand the completion of incomplete personal data concerning you or the rectification of inaccurate personal data concerning you.</li><li><strong>Right to erasure and restriction of processing:</strong> You have the right, in accordance with legal requirements, to demand that personal data concerning you be erased without undue delay, or alternatively, in accordance with legal requirements, to demand restriction of processing of the data.</li><li><strong>Right to data portability:</strong> You have the right, in accordance with legal requirements, to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and to transmit those data to another controller.</li><li><strong>Right to lodge a complaint with a supervisory authority:</strong> Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.</li></ul>

<h2 id="m225">Provision of the Online Service and Web Hosting</h2><p>We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.</p>
<ul class="m-elements"><li><strong>Types of data processed:</strong> Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons). Log data (e.g., log files regarding logins or the retrieval of data or access times).</li><li><strong>Persons affected:</strong> Users (e.g., website visitors, users of online services).</li><li><strong>Purposes of processing and legitimate interests:</strong> Provision of our online services and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.</li><li><strong>Retention and deletion:</strong> Deletion according to the information in the section "General information on data storage and deletion".</li><li class=""><strong>Legal bases:</strong> Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).</li></ul><p><strong>Further information on processing processes, procedures and services:</strong></p><ul class="m-elements"><li><strong>Provision of online services on rented storage space: </strong>For the provision of our online services, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); <span class=""><strong>Legal bases:</strong> Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).</span></li><li><strong>Collection of access data and log files: </strong>Access to our online service is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and generally IP addresses and the requesting provider. The server log files can be used for security purposes, e.g., to prevent overloading of the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization and stability of the servers; <span class=""><strong>Legal bases:</strong> Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). </span><strong>Deletion of data:</strong> Logfile information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.</li></ul>
<h2 id="m134">Use of Cookies</h2><p>The term "cookies" refers to functions that store and read information on users' end devices. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online services, as well as the creation of visitor flow analyses. We use cookies in accordance with legal provisions. If necessary, we obtain the users' prior consent. If consent is not necessary, we rely on our legitimate interests. This applies when the storage and reading of information are essential to provide explicitly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online service. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.</p>
<p><strong>Notes on data protection legal bases: </strong>Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.</p>
<p><strong>Storage period: </strong>With regard to the storage period, the following types of cookies are distinguished:</p><ul><li><strong>Temporary cookies (also: session cookies):</strong> Temporary cookies are deleted at the latest after a user has left an online offer and closed their end device (e.g., browser or mobile application).</li><li><strong>Permanent cookies:</strong> Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved, and preferred content can be displayed directly when the user revisits a website. User data collected with the help of cookies can also be used for reach measurement. Unless we provide users with explicit information on the type and storage period of cookies (e.g., when obtaining consent), they should assume that these are permanent and the storage period can be up to two years.</li></ul><p><strong>General notes on revocation and objection (opt-out): </strong>Users can revoke their given consents at any time and also declare an objection to the processing in accordance with legal requirements, including via the privacy settings of their browser.</p>
<ul class="m-elements"><li><strong>Types of data processed:</strong> Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons).</li><li><strong>Persons affected:</strong> Users (e.g., website visitors, users of online services).</li><li class=""><strong>Legal bases:</strong> Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Consent (Art. 6 (1) sentence 1 lit. a) GDPR).</li></ul><p><strong>Further information on processing processes, procedures and services:</strong></p><ul class="m-elements"><li><strong>Processing of cookie data based on consent: </strong>We use a consent management solution that obtains users' consent for the use of cookies or for the procedures and providers mentioned in the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly concerning the use of cookies and similar technologies used to store, read, and process information on users' end devices. As part of this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid repeated requests and to be able to provide proof of consent in accordance with legal requirements. Storage is done server-side and/or in a cookie (so-called opt-in cookie) or by means of similar technologies to assign consent to a specific user or their device. If no specific information is available regarding the providers of consent management services, the following general notes apply: The storage period for consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information about the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and end device used; <span class=""><strong>Legal bases:</strong> Consent (Art. 6 (1) sentence 1 lit. a) GDPR).</span></li></ul>
<h2 id="m182">Contact and Inquiry Management</h2><p>When contacting us (e.g., by mail, contact form, email, telephone, or social media) and within the framework of existing user and business relationships, the data of the inquiring persons are processed to the extent necessary to answer contact inquiries and any requested measures.</p>
<ul class="m-elements"><li><strong>Types of data processed:</strong> Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and contributions and information related to them, such as author details or creation time). Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons).</li><li><strong>Persons affected:</strong> Communication partners.</li><li><strong>Purposes of processing and legitimate interests:</strong> Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online services and user-friendliness.</li><li><strong>Retention and deletion:</strong> Deletion according to the information in the section "General information on data storage and deletion".</li><li class=""><strong>Legal bases:</strong> Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Fulfillment of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).</li></ul><p><strong>Further information on processing processes, procedures and services:</strong></p><ul class="m-elements"><li><strong>Contact form: </strong>When contacting us via our contact form, email, or other communication channels, we process the personal data transmitted to us to respond to and process the respective request. This usually includes details such as name, contact information, and possibly other information communicated to us that is necessary for proper processing. We use this data exclusively for the stated purpose of contact and communication; <span class=""><strong>Legal bases:</strong> Fulfillment of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).</span></li></ul>
<h2 id="m15">Amendments and Updates</h2><p>We kindly ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.</p>
<p>If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to check the information before contacting them.</p>

<h2 id="m42">Definitions</h2><p>In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations are primarily intended to aid understanding.</p>
 <ul class="glossary"><li><strong>Content Data:</strong> Content data includes information generated during the creation, editing, and publication of all types of content. This category of data may include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.</li><li><strong>Contact Data:</strong> Contact data are essential information that enables communication with individuals or organizations. They include, among others, telephone numbers, postal addresses, and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.</li><li><strong>Meta, Communication, and Procedural Data:</strong> Meta, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information describing the context, origin, and structure of other data. It may include details such as file size, creation date, author of a document, and revision history. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, social network messages, and chat histories, including the parties involved, timestamps, and transmission paths. Procedural data describe the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, and audit trails used for tracking and verifying operations.</li><li><strong>Usage Data:</strong> Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a wide range of information that shows how users utilize applications, which functions they prefer, how long they stay on certain pages, and how they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.</li><li><strong>Personal Data:</strong> "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.</li><li><strong>Log Data:</strong> Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to create performance reports.</li><li><strong>Controller:</strong> "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.</li><li><strong>Processing:</strong> "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, be it collecting, evaluating, storing, transmitting, or deleting.</li></ul><p class="seal"><a href="https://datenschutz-generator.de/" title="Legal text by Dr. Schwenke - for more information please click." target="_blank" rel="noopener noreferrer nofollow">Created with free Datenschutz-Generator.de by Dr. Thomas Schwenke</a></p>